To get at the heart of motivations in media messages, we have to first figure out who’s speaking to us, what they care about (ahem… profit motives…. ahem….. Show me the Money!)
Ownership:
- These 6 Corporations Control 90% of the Media in America
- MORE On these 6 Companies/CEOs
- Visualizing Changing Landscape of Big Media (2018)
- From Amazon, Apple, Comcast and AT&T: This is who owns the media today – Recode
- Disney-Fox Deal: Who Controls Digital Media? Conglomerates, Brands In One Chart : All Tech Considered : NPR
- EVERY Company Disney Owns in 1 Chart
- MAYBE a Better Disney Chart
- GUESS WHAT? Food Companies are BIG, too!
- The Mouse Eats Fox (Disney Now Owns 21st Century Fox)
- What you need to know about the AT&T merger – CNN Video
- Opening Arguments Begin In AT&T And Time Warner Merger Case : NPR
- Sinclair’s pro-Trump news is taking over local TV. See if they own your station. – Vox
- Sinclair, the pro-Trump, conservative company taking over local news, explained – Vox
- Disney Blacklists LA Times
- Don’t Be Fooled – Disney Won Its Fight With the Press
- Why It’s Hard to Escape Amazon’s Long Reach
- Netflix: 45 Million Accounts Watched “Bird Box” in First Week
- Netflix Reveals Suscriber Growth For First Time
- ESPN the Magazine is Closing Down Print
- The Streaming Era Has Arrived & Everything Is About To Change
Ya Gotta Measure to Make the Money
- Nielsen Now Knows When You Are Streaming (NYT)
- **NOTE: Students, See Google Classroom for Nielsen TV & Radio Diaries!**
The Advertising Biz – Mad Men Meet the Modern Media Landscape:
- Advertising 101 Overview (Thanks Ms. R. Cooper)
- Digital Advertising 101
- Brand Creative Brief SAMPLE
- GUERRILLA MARKETING: 11 Marketing Campaigns That Made a Splash in 2Q 2018
- Cards Against Humanity Pays You $5 (very creative & engaging guerrilla effort)
- 27 Companies w/Really Catchy Slogans & Brand Taglines
- LOOKS MATTER: A Century of Iconic Food Packaging (NPR)
- Classic Brands Are Feeling the Crunch of Changing Shopping Habits (NPR)
- And We Can’t Forget Product Placements:
- 13 Classic Examples of Product Placement
- 7 Genius Examples of Product Placement
- 6 Product Placements on TV – So Good You Didn’t Notice
- Ad Campaigns Gone Wrong: “Meth, We’re On It” in South Dakota
- Teens Who Learned of Advertising Tricks Changed Their Diets
Campaigns:
Political Advertising
- 10 Iconic Political Campaign Ads That Changed Political Advertising (AdWeek)
- 10 of the Most Successful Presidential Campaign Ad Ever Made (KQED)
- A Brief History of Controversial Political Ads ( Video: 2 mins)
- Inside the Making of 2018’s Most Brutal Campaign Ad (Politico)
- Election Ads Turn Nasty, But Candidates Still “Approve This Message” (NYT)
- Stand By Your Ad Provision – Basics Explained (Wikipedia)
- Super PACs, Buckley v. Valeo, Citizens United, and More (BallotPedia)
- Dark Money in Politics – Amazon, Citizens United & More (Robert Reich YouTube :5 mins)
- Networks Pull Controversial Trump Ad (2018)
Public Service Announcements (PSAs)
- “Have You Seen Any Cigarette Advertising?” Commercial
Your Own Ad Campaigns
- Pavlov Meets Madison Avenue (“Be Like Mike” Gatorade)
- Pharma Ads: The Power of Visuals (Sounds Off- Sound On)
- Lyrica 1
- Lyrica 2
- SNL Pharmaceutical Ad Spoofs!
- Creative Campaigns (Thanks, G. Tennison)
- Outdoor Guerrilla Ad Campaign?
- Ad Strategy Template – Simple
- Brand Creative Brief SAMPLE
- TV Commercial Script – SAMPLES
- TV Commercial Script Template
- Ad Storyboard Template
- TV Commercial Shoot Plan -Sample (INCLUDES SAMPLE SCRIPT & STORYBOARDS)
- ADVERTISING TEAM PROJECT: “Madison Avenue & You”
- Team Evaluation- Advertising TEAM Project
PUBLIC RELATIONS (PR): THE SPIN DOCTORS
- Press Conference Exercise
The Colin Kaepernick Story & Who Controls It
- NFL & Kaepernick Still At Odds On Failed Workout (AP)
- NFL Tryout Unravels (WaPo)
Ad Revenue/Reputation/Regulations:
- To understand digital advertising, study its algorithms – The behavioural ecology of machines
- Facebook’s CrowdTangle Lets Publishers Compare Performance on Social Apps
- Facebook’s Current Status With Advertisers? It’s Complicated – The New York Times
- Facebook Reports New Issues With Ad-Counting Tools – The New York Times
- Is Netflix On Its Way To World Domination Of Streaming? : All Tech Considered : NPR
- Netflix: 45 Million Watched “Bird Box” in Film’s First Week
- ‘Roseanne’ Canceled at ABC Following Racist Tweet | Hollywood Reporter
- Alibaba joins Tencent in top 10 global brand ranking
- Generation Z is moving away from Facebook — here’s what’s next – Business Insider
- Trying to Track Viewership on Netflix
- How ABC Covered Awful Disney News
- Big Tobacco Forced to Run Anti-Smoking Campaign & Here’s What They Did
- Ezra Klein Leaves VOX: Digital Media A-List Exodus
- CNN Chief Rumored to Exit – Can Time Warner Afford It?